As part of the Hotel Indigo Auckland launch, Moda and GP Communications also led the PR and launch activity for Bistro Saine, positioning the restaurant as a destination in its own right - not simply the hotel’s dining venue.

The launch centred on a dedicated media event attended by 68 high profile guests across food, lifestyle, business, travel, hotel and consumer media. Guests experienced a seated menu tasting, supported by launch media relations, paid media partnerships with Denizen and Cuisine, hero photography, influencer invitations and hosted media dinners with key local and international titles.

The campaign generated 46 pieces of coverage, including 16 print articles, with a potential online reach of 196.8 million - helping launch Bistro Saine with the flair it deserved and establishing the bistro as a credible new player in Auckland’s dining scene.