Elegant restaurant interior with dark wood tables set with wine glasses, napkins, and cutlery, pendant lighting, and a decorative zebra-patterned artwork on the wall.

Bistro Saine - Restaurant PR Launch

As part of the Hotel Indigo Auckland launch, Moda and GP Communications also led the PR and launch activity for Bistro Saine, positioning the restaurant as a destination in its own right - not simply the hotel’s dining venue.

The launch centred on a dedicated media event attended by 68 high profile guests across food, lifestyle, business, travel, hotel and consumer media. Guests experienced a seated menu tasting, supported by launch media relations, paid media partnerships with Denizen and Cuisine, hero photography, influencer invitations and hosted media dinners with key local and international titles.

The campaign generated 46 pieces of coverage, including 16 print articles, with a potential online reach of 196.8 million - helping launch Bistro Saine with the flair it deserved and establishing the bistro as a credible new player in Auckland’s dining scene.

46

Total pieces of coverage

16 

Total print articles

196.8M

Potential online reach

3.3M 

Potential print reach
A woman at a restaurant table reaching for oysters on a platter served on ice with lemon wedges and sauce, with a glass of white wine, a table lamp, and decorative vases in the background.
A woman at a restaurant table reaching for oysters on a platter served on ice with lemon wedges and sauce, with a glass of white wine, a table lamp, and decorative vases in the background.

Client:

Hotel Indigo Auckland

Campaign:

Bistro Saine Restaurant Launch
Scope:

Restaurant Launch PR

Launch Events

Partnership Activity
Team:

Danelle Ayers

Ginni Post 

Top-down view of a marble table set for a meal with plates of food, glasses of wine and water, and silverware, ready for six guests.
A woman with dark hair wearing a silver satin dress and gold earrings is looking at a wine rack filled with bottles of wine in a dimly lit wine cellar.
A woman with dark hair wearing a silver satin dress and gold earrings is looking at a wine rack filled with bottles of wine in a dimly lit wine cellar.
Close-up of bread slices topped with mayonnaise, bacon, chopped herbs, and crispy breadcrumbs on a paper liner that reads 'Bistro Saint' inside a metal tray.
A bartender pouring a drink behind a bar with various cocktails on a marble countertop in a dimly lit setting.
A bartender pouring a drink behind a bar with various cocktails on a marble countertop in a dimly lit setting.
A woman with long dark hair sitting in a dimly lit restaurant booth, reading a menu, with a glass of white wine in front of her. The background features warm-toned lamps, framed pictures on the wall, and decorative bottles.
A woman with long dark hair sitting in a dimly lit restaurant booth, reading a menu, with a glass of white wine in front of her. The background features warm-toned lamps, framed pictures on the wall, and decorative bottles.
A crowded restaurant or banquet hall filled with people sitting at dining tables, with dim lighting, hanging pendant lights, and large windows with curtains in the background.
A crowded restaurant or banquet hall filled with people sitting at dining tables, with dim lighting, hanging pendant lights, and large windows with curtains in the background.
A dark interior scene with warm lighting, curtains, and a person sitting behind a frosted glass screen.
A dark interior scene with warm lighting, curtains, and a person sitting behind a frosted glass screen.
A woman wearing a green blouse sitting at a restaurant table with a breakfast meal, including orange juice, fruit, and pastries, in a cozy setting with warm lighting and framed artwork on the walls.
A person sitting at a wooden table with a plate of croissants, a small glass of orange juice, a plate of pizza with toppings, a large glass of orange juice, a bowl of fruit, and a set of salt and pepper shakers. The person's face is partially visible, with one hand holding the glass of orange juice.
A person sitting at a wooden table with a plate of croissants, a small glass of orange juice, a plate of pizza with toppings, a large glass of orange juice, a bowl of fruit, and a set of salt and pepper shakers. The person's face is partially visible, with one hand holding the glass of orange juice.