For the launch of Coronet Ridge Resort, Moda developed a cinematic content campaign to introduce Queenstown’s new luxury alpine retreat. Rather than leaning into the fast-cut energy often seen in destination marketing, the creative framed the resort as a sanctuary - a place where five-star comfort, dramatic natural beauty and considered hospitality meet.

The campaign used a modern split-screen storytelling device to follow the male and female talent in tandem, initially suggesting two separate stays before revealing they were experiencing the resort together, through their own lens. This approach allowed us to showcase different rhythms of stay - activity and relaxation, solo moments and shared connection - while keeping the visual language composed and quietly luxurious.

The result was a website banner video, organic social and paid campaign edits, and a library of still imagery designed to launch the resort with a clear sense of place, mood and market positioning.