Coronet Ridge Resort.

For the launch of Coronet Ridge Resort, Moda developed a cinematic content campaign to introduce Queenstown’s new luxury alpine retreat. Rather than leaning into the fast-cut energy often seen in destination marketing, the creative framed the resort as a sanctuary - a place where five-star comfort, dramatic natural beauty and considered hospitality meet.

The campaign used a modern split-screen storytelling device to follow the male and female talent in tandem, initially suggesting two separate stays before revealing they were experiencing the resort together, through their own lens. This approach allowed us to showcase different rhythms of stay - activity and relaxation, solo moments and shared connection - while keeping the visual language composed and quietly luxurious.

The result was a website banner video, organic social and paid campaign edits, and a library of still imagery designed to launch the resort with a clear sense of place, mood and market positioning.

A woman relaxing in a bathtub filled with bubbles inside a room, looking at a mountain landscape through large windows with sheer curtains, with cozy chairs nearby.
A woman with short blonde hair, wearing a dark top, sitting on a beige sofa in a cozy living room, reading a book with a bird illustration on the cover. In front of her on a dark wooden table are two bowls of food, possibly fries and a snack, and a small black dish. The background features wooden shelves with potted plants, books, and decorative items, illuminated with warm lighting.

Client:
Capstone Hotel Management
Project:
Brand Launch Assets
Scope:
Campaign Concept
Art Direction
Production
Post Production
Team:
Producer: Danelle Ayers
Director: Chester Travis
DOP: Julian Vares
Photographer: Simeon Patience
Styling: Meredith Walshe
HMU: Jacqui Lee
Talent: Ruby Gurnsey
Talent: Tom James

Scenic view of a mountain landscape with a river flowing through the valley, surrounded by lush green trees and rocky slopes under a partly cloudy sky.
Scenic view of a mountain landscape with a river flowing through the valley, surrounded by lush green trees and rocky slopes under a partly cloudy sky.
A man with dark, wavy hair and a beard sitting in a sauna, smiling and looking down. He is shirtless and wearing dark shorts, with wooden paneling in the background.
A man with dark, wavy hair and a beard sitting in a sauna, smiling and looking down. He is shirtless and wearing dark shorts, with wooden paneling in the background.
A man with curly brown hair, wearing a beige sweater and dark pants, sitting on a tan couch in a living room, holding a glass of orange drink, smiling, with sunglasses on the couch next to him, in a cozy, dimly lit room with a wooden shelving unit with decorative items in the background.
A man with curly brown hair, wearing a beige sweater and dark pants, sitting on a tan couch in a living room, holding a glass of orange drink, smiling, with sunglasses on the couch next to him, in a cozy, dimly lit room with a wooden shelving unit with decorative items in the background.
A man with long hair smiling and holding a smartphone, standing on a balcony with a scenic river and mountains in the background. He is wearing a light gray t-shirt and dark pants, with sunglasses hanging from his pocket.
A man with long hair smiling and holding a smartphone, standing on a balcony with a scenic river and mountains in the background. He is wearing a light gray t-shirt and dark pants, with sunglasses hanging from his pocket.
A woman with short blonde hair and earrings resting her arms on the edge of a swimming pool, looking contemplative with water in the background.
A woman with short blonde hair and earrings resting her arms on the edge of a swimming pool, looking contemplative with water in the background.
A woman with short blonde hair is standing with her eyes closed in front of a large floral mosaic wall.
A woman with short blonde hair is standing with her eyes closed in front of a large floral mosaic wall.
A glass of red wine on a wooden table with a dessert plate featuring small pieces of cake, blackberries, and sauce.
A glass of red wine on a wooden table with a dessert plate featuring small pieces of cake, blackberries, and sauce.
A woman relaxing on a bed, reading a magazine, holding a black mug, with a book open on her lap. The room has a modern decor with a woven lamp hanging on the wall.
A woman relaxing on a bed, reading a magazine, holding a black mug, with a book open on her lap. The room has a modern decor with a woven lamp hanging on the wall.
A woman giving a massage to a person lying face down on a massage table, near a large window showing a scenic mountain landscape.
A woman giving a massage to a person lying face down on a massage table, near a large window showing a scenic mountain landscape.