In a world where hotel marketing often leans on generic promises of luxury, convenience, or location, we set out to create something different for Hotel Indigo Auckland - a campaign that wasn’t just about booking a room, but about evoking a feeling. A campaign built to linger, not shout.

‘Yours Always’ is a cinematic love letter to place - a story told through the eyes of a curious traveller whose journey unfolds not through a city, but through the hotel itself. The objective? To introduce the hotel not just as a place to stay, but as a living, breathing part of the city’s artistic and cultural story. A place for the curious, the wanderers, and the seekers.

Shot entirely on location, the campaign captured the sensory world of Hotel Indigo – layered interiors, bespoke art, refined flavours and moments of connection. The work was cinematic yet intimate, weaving together film, photography, and digital storytelling to create a brand platform with enduring impact and setting the foundation for all stories still to come.

Hotel Indigo Auckland.

A woman in a sleeveless satin top smiling while seated at a restaurant table with a seafood platter on ice, including oysters with lemon wedges and sauce, a glass of white wine, a white table lamp, and a plate with utensils. The background shows a beige wall with framed artwork and decorative bottles on a shelf.

Client:
Hotel Indigo Auckland
Campaign:
’Yours Always’
Scope:
Campaign Concept
Campaign Copy
Art Direction
Production
Team:
Producer: Danelle Ayers
Director: Chester Travis
DOP: Julian Vares
Photographer: Simeon Patience
Camera Assist: Arneth Murania
Stylist: Kristin Seth
HMU: Katie Fell
Talent: Zoe Stowers
Awards:
2025 HM Awards Aotearoa Pacific:
’Marketing Campaign of the Year’

A woman with sunglasses, wearing a beige coat and black pants, walks with a luggage cart carrying two suitcases and a pink bag outside a church with arched stained glass windows. The church has a beige exterior and decorative architectural details.
A woman with dark, wavy hair wearing a pink, ruffled blouse and brown pants sitting on a leather ottoman in a cozy, modern room reading a magazine.
A woman with dark, wavy hair sitting at a desk by a window, looking at her phone with a smile. There is a desk lamp, a glass of water, and an open music box on the desk.
A woman with dark, wavy hair sitting on a pink upholstered chair, wearing a white bathrobe, looking out a window with light-colored curtains, with a table next to her holding coffee cups, a croissant, and other breakfast items.
A woman with brown hair wearing a tan blazer gestures towards a wall display with a directional sign reading '2702 - 2706' and a photo of a sunset over water.
A woman with long dark hair wearing a shiny, light blue satin dress and large drop earrings standing against a textured wall with a pebble pattern.
A woman with dark hair sitting in a restaurant booth, reading a menu. The booth has a dark leather back, and there are bottles, a handbag, and a lamp on the wall behind her. The lighting is warm and dim.
A woman with long dark hair sitting at a round table in a hotel room, holding a mug. The table has a notebook, pen, a small pastry, a bowl, and a glass carafe. She is wearing a white robe and has a neutral expression, with curtains and a window in the background.
Person dressed in a long beige coat and pinstripe trousers, standing on a wooden floor, holding a rolling suitcase handle, with a small silver suitcase beside them.

“I’ve had the pleasure of witnessing the genuine talent and creativity Danelle brings to the table, quite literally. She brings character and connection in a way which can only be described as sophisticated elegance.”

— Michael Stamboulidis, General Manager | QT Newcastle