Wood-paneled wall decorated with various textile art pieces, a long cushioned bench against the wall, potted plants, and small stools in front.

Hotel Indigo Auckland - Hotel PR Launch

For the launch of New Zealand’s first Hotel Indigo, Moda worked alongside GP Communications to position Hotel Indigo Auckland as more than a new city hotel - but as a lifestyle destination with a strong sense of neighbourhood, heritage and creative connection.

The launch programme brought together media relations, hosted media moments, influencer stays, strategic partnerships and brand storytelling across the hotel, residences and wider lifestyle offer. This included a VIP penthouse preview, media famils, art partnerships with Stu Robertson and Raukura Turei, and culturally aligned partnerships with Oosterom, New Zealand Fashion Week and Cadillac - each designed to connect the hotel to Auckland’s fashion, art, automotive and design communities.

Moda and GP Communications also developed the Oosterom partnership, commissioning designer Nicole Hadfield to create bespoke uniform accessories inspired by the hotel’s neighbourhood, architecture and historic motor house story. Alongside this, Hotel Indigo Auckland was confirmed as the Official Accommodation Partner of New Zealand Fashion Week 2025, further strengthening the hotel’s role as a connector within Auckland’s creative landscape.

The launch and partnership activity generated 268 pieces of coverage, including 45 print articles, with a potential online reach of 1.02 billion and potential print reach of 10.2 million - helping establish Hotel Indigo Auckland as a distinctive new hotel brand in the city.

268

Total pieces of coverage

45 

Total print articles

1.02B

 Potential online reach

10.2M 

Potential print reach
Low-angle view of a modern glass skyscraper with a classical architectural building at its base, against a partly cloudy sky.
Low-angle view of a modern glass skyscraper with a classical architectural building at its base, against a partly cloudy sky.

Client:

Hotel Indigo Auckland

Campaign:

Hotel Launch

Scope:

Hotel Launch PR
Restaurant Launch PR

Launch Events

Partnership Activity
Team:

Danelle Ayers

Ginni Post 

A woman wearing black knee-high boots, a white blouse, and a brown coat stands next to a black luxury car with a license plate reading 'RBD177' in front of a modern white building with large windows and a sign that says 'INDIGO.'
A woman wearing black knee-high boots, a white blouse, and a brown coat stands next to a black luxury car with a license plate reading 'RBD177' in front of a modern white building with large windows and a sign that says 'INDIGO.'
Interior of a modern room with large arched window, wood-paneled walls, long bench seating with striped cushions, potted plants, artwork on the walls, and small tables with stools.
Interior of a modern room with large arched window, wood-paneled walls, long bench seating with striped cushions, potted plants, artwork on the walls, and small tables with stools.
A woman in a beige trench coat, sunglasses, and dark pinstripe pants stands outside in sunlight, next to a luggage cart with several suitcases and a red handbag hanging from a stand in front of a cream-colored building with arched windows.
A woman with long brown hair sitting on a white bed in a hotel room, looking out of a large window with sheer white curtains, enjoying a city view and bright sunlight.
Photo of a hotel room with two women sitting at desks by large windows overlooking a cityscape and water, viewed through a mirror.
Photo of a hotel room with two women sitting at desks by large windows overlooking a cityscape and water, viewed through a mirror.
Close-up of a woman wearing a dark blazer, a patterned scarf, and earrings, smiling.
Close-up of a woman wearing a dark blazer, a patterned scarf, and earrings, smiling.
A hotel room with large windows showing a sunset over a river; the room has a bed with white pillows and black clothing, a TV, and a small nightstand with jewelry and accessories.
Woman in a shiny silver satin evening gown standing against a textured wall, holding a black clutch and wearing high heels
Sunset illuminating modern skyscrapers in an urban cityscape with clear blue sky.
Close-up of a bedside area in a hotel room featuring a beige headboard, a black wall-mounted reading light, a black power outlet with USB ports, a small black nightstand, and a glass-topped lamp with a clock inside.
Close-up of a bedside area in a hotel room featuring a beige headboard, a black wall-mounted reading light, a black power outlet with USB ports, a small black nightstand, and a glass-topped lamp with a clock inside.
A woman with dark hair seated in a room near windows with curtains, wearing a white robe, with breakfast items on a table nearby.
A woman with dark hair seated in a room near windows with curtains, wearing a white robe, with breakfast items on a table nearby.
Exterior of a beige building with large arched windows, potted trees, and shadows cast by nearby trees. A sign indicates it is a hotel named 'Hotel Indigo.'
Exterior of a beige building with large arched windows, potted trees, and shadows cast by nearby trees. A sign indicates it is a hotel named 'Hotel Indigo.'