Pullman Auckland Airport

For Te Arikinui Pullman Auckland Airport, Moda developed Between Worlds, a marketing campaign platform designed to shift the hotel from a functional airport stay to a premium part of the travel journey. The strategy was shaped by market research showing the need to build stronger awareness, mental availability and premium value perception before expecting stronger conversion and ADR performance. 

The creative platform centred on the idea that travel is defined by moments of transition - between departure and arrival, movement and stillness. By contrasting the chaos of travel with the calm of the hotel, Between Worlds positioned Pullman Auckland Airport as a deliberate pause in the journey: a place to reset, reconnect and prepare for what comes next. 

More than a campaign, the work became a full-funnel marketing ecosystem, with every asset designed to move travellers from awareness through to booking. Moda developed a modular creative asset suite across hero films, audience-specific cutdowns, static ads, digital media, website journeys and conversion messaging - creating one clear platform to build brand equity, support direct bookings and reinforce the hotel’s premium positioning.

Two people, a man and a woman, sit on a sofa in a dimly lit, modern lounge or restaurant, engaged in conversation. The woman is holding a cocktail glass. There are decorative lights hanging from the ceiling and a patterned wall in the background.

Client:
Pullman Auckland Airport
Project:
Marketing Campaign Platform
Scope:
Brand Strategy
Marketing Strategy
Creative Direction
Production
Full-Funnel Campaign Development
Paid Media Plan
Media Buying
Campaign Rollout
PR & Partnership Direction
Team:
Project Lead/Producer: Danelle Ayers
Digital Lead: Justine Smith
Director: Chester Travis
DOP: Julian Vares
Photographer: Simeon Patience
Camera Assist: Arneth Murania
HMU: Claudia Samaniego
Stylist: Lou Heller
Talent: Grace Barcelo
Talent: Richard Pringle

A woman with long brown hair, wearing a blue blazer and white top, sits on a gray chair in a modern room with vertical wood paneling. She holds a glass of rose wine and appears content.
Modern lounge area with large windows showing blue skies and landscape, featuring seating with pillows, a floor lamp, and decorative ceiling lights.
A woman with long hair smiling and holding a glass of white wine at a restaurant table during sunset, with another person partially visible. There are plates and glasses on the table, and the scene is viewed through a window.
A woman with wavy brown hair and gold hoop earrings looking down, wearing a black top, a brown jacket, and white pants, standing inside a modern building with large glass windows and outdoor trees visible.
A woman relaxing in a white bathtub filled with bubbles in a modern, dimly lit hotel room or suite. The room features a large bed with white bedding, a contemporary wall-mounted lamp, and a reflective mirror showing the bathroom area.
A man sitting on a sofa in a modern airport lounge or waiting area holding a glass of beer, with large windows showing a landscape of mountains and airport tarmac outside.
A woman with brown hair and red lipstick sitting on a beige sofa, holding a glass of white wine, in a cozy living room with dark walls, a standing lamp, and a cushion.
Woman standing in an elevator lobby with a rolling suitcase
A man with a beard sitting on a tan leather sofa in a modern lobby, talking on a mobile phone, with a laptop and papers on a small black table in front of him, dark wooden wall panels, a tall cylindrical decorative column, and some greenery in the background.