For Rare Finds, Moda developed a masterbrand identity system designed to bring greater consistency, clarity and distinction to a growing collection of one-of-a-kind global resorts. The work needed to feel refined and flexible - strong enough to hold the Rare Finds world together, while leaving space for each property to express its own character, story and sense of place.

The project included masterbrand direction, identity application and visual guidance across key guest and brand touchpoints, supported by a brand video edit that brought the collection’s spirit to life. From digital storytelling to in-situ brand applications, the work created a more cohesive foundation for Rare Finds - one that could travel beautifully across properties, platforms and guest experiences.