A woman sitting at an outdoor table with a yellow drink under yellow umbrellas, near a garden with pink and purple flowers, in front of a brick building with tall windows.

The Clements Hotel

For The Clements Hotel, Moda developed a content campaign that brought the hotel’s heritage and quiet elegance to life through a more playful lens. Inspired by the timeless rituals of grand hospitality, The Eight Cardinal Rules of The Clements became a series of short social films designed to celebrate the finer moments of a
stay - from the unhurried breakfast to the late-night martini and the joy of dressing for dinner.

The result was eight social videos and a library of still imagery that positioned The Clements as a contemporary expression of classic hospitality: refined, charming and distinctly Cambridge. The creative blended cinematic detail, elevated styling and a wink of British sophistication, without ever taking itself too seriously.

A woman sitting at a dinner table holding a glass of red wine, with candles and a meal in front of her, in a room with a colorful peacock and foliage wallpaper.

Client:
Capstone Hotel Management
Campaign:
‘The Eight Cardinal Rules of The Clements’
Scope:
Campaign Concept
Art Direction
Production
Post Production
Team:
Producer: Danelle Ayers
Director & DOP: Chester Travis
Photographer: Simeon Patience
Talent: Merle Kothemann 

Woman in black and white polka dot jumpsuit standing outside in front of a white door with a striped black and white awning, black sunglasses, black purse, and black mesh shoes, next to a black and white chair with a wicker frame.
Woman in black and white polka dot jumpsuit standing outside in front of a white door with a striped black and white awning, black sunglasses, black purse, and black mesh shoes, next to a black and white chair with a wicker frame.
A woman sitting on the floor in a stylish room, wearing a shiny blue silk blouse and gray checkered pants. She is holding a cup of tea or coffee on a saucer with a floral design. The room has a colorful peacock-themed wallpaper, curtains, and a teal sofa with pillows. A book and sunglasses are on the floor beside her.
A woman sitting on the floor in a stylish room, wearing a shiny blue silk blouse and gray checkered pants. She is holding a cup of tea or coffee on a saucer with a floral design. The room has a colorful peacock-themed wallpaper, curtains, and a teal sofa with pillows. A book and sunglasses are on the floor beside her.
Woman sitting on a bed in a hotel room wearing a white bathrobe, holding a glass of pink wine, looking to the side. The bed has white linens, flanked by two bedside tables with lamps, and a dark green upholstered headboard.
Woman sitting on a bed in a hotel room wearing a white bathrobe, holding a glass of pink wine, looking to the side. The bed has white linens, flanked by two bedside tables with lamps, and a dark green upholstered headboard.
A woman with brown hair tied back, wearing a cream-colored blouse and a brown tie, sits at a round table in a cafe near a window. She has one hand resting on her face, with a serious or contemplative expression. On the table, there is a small bouquet of purple and white flowers in a white vase, a croissant on a plate, a cup of coffee, a book titled "The Great Gatsby" by F. Scott Fitzgerald, and a pair of sunglasses.
A woman with brown hair tied back, wearing a cream-colored blouse and a brown tie, sits at a round table in a cafe near a window. She has one hand resting on her face, with a serious or contemplative expression. On the table, there is a small bouquet of purple and white flowers in a white vase, a croissant on a plate, a cup of coffee, a book titled "The Great Gatsby" by F. Scott Fitzgerald, and a pair of sunglasses.
A woman with dark hair sitting at a table in a restaurant, smiling and wearing a yellow dress. A waitress with brown hair, wearing a white shirt, beige apron, and a name tag, is serving a tiered tray of desserts over the woman's table, which contains cupcakes, pastries, and tea. The restaurant has indoor plants, a brick wall, a brick fireplace, and large windows with natural light.
A woman with dark hair sitting at a table in a restaurant, smiling and wearing a yellow dress. A waitress with brown hair, wearing a white shirt, beige apron, and a name tag, is serving a tiered tray of desserts over the woman's table, which contains cupcakes, pastries, and tea. The restaurant has indoor plants, a brick wall, a brick fireplace, and large windows with natural light.
A woman standing on a balcony in front of a building with a white facade and a red brick arch window, holding a tea cup. The building has decorative white trim and a circular emblem with the initials 'CH'.
A woman standing on a balcony in front of a building with a white facade and a red brick arch window, holding a tea cup. The building has decorative white trim and a circular emblem with the initials 'CH'.
A woman holding a yellow umbrella standing in front of the white and red brick Masonic Hotel building with arched windows and decorative columns.
A yellow cocktail garnished with a lemon twist in a clear glass on a dark surface.
A yellow cocktail garnished with a lemon twist in a clear glass on a dark surface.
A woman in an elegant dress is sitting on a patterned couch, holding a cocktail glass. She has short, wavy hair and is wearing a pearl necklace and a fur stole. The room has dark wooden walls, a wall-mounted light fixture, and a large plant in the background.
A woman in an elegant dress is sitting on a patterned couch, holding a cocktail glass. She has short, wavy hair and is wearing a pearl necklace and a fur stole. The room has dark wooden walls, a wall-mounted light fixture, and a large plant in the background.
A woman standing by an open window, looking outside on a bright day, with curtains on either side of the window and trees in the background.
A woman standing by an open window, looking outside on a bright day, with curtains on either side of the window and trees in the background.
Black and white photo of a woman dressed in vintage attire, sitting on the floor in a hallway, wearing a dark gown with layers of tulle, long gloves, pearl necklaces, and makeup, with a confident expression.
Black and white photo of a woman dressed in vintage attire, sitting on the floor in a hallway, wearing a dark gown with layers of tulle, long gloves, pearl necklaces, and makeup, with a confident expression.
A woman with dark hair tied back, wearing sunglasses, a white shirt, and a yellow tie with black stripes, is sitting on a green cushioned sofa, reading a book in a cozy room with a round wooden table in front of her. The table has a vase with white and purple flowers, a croissant on a plate, and a black mug. There are decorative pillows on the sofa. The room has white curtains, large windows, and modern hanging pendant lights.
A woman with dark hair tied back, wearing sunglasses, a white shirt, and a yellow tie with black stripes, is sitting on a green cushioned sofa, reading a book in a cozy room with a round wooden table in front of her. The table has a vase with white and purple flowers, a croissant on a plate, and a black mug. There are decorative pillows on the sofa. The room has white curtains, large windows, and modern hanging pendant lights.
A woman with short brown hair, wearing a white bathrobe, is standing in front of a bathroom mirror with her eyes closed. She appears to be engaged in a self-care routine. The bathroom has a large window with white framing, and the reflection of a wall-mounted light fixture is visible in the mirror. There are some toiletries on the sink, and the overall atmosphere is bright and clean.
A woman with short brown hair, wearing a white bathrobe, is standing in front of a bathroom mirror with her eyes closed. She appears to be engaged in a self-care routine. The bathroom has a large window with white framing, and the reflection of a wall-mounted light fixture is visible in the mirror. There are some toiletries on the sink, and the overall atmosphere is bright and clean.
A woman in a white dress sitting at a bar in a dimly lit upscale restaurant or lounge, with bottles of alcohol and decorative lighting in the background.
A woman in a white dress sitting at a bar in a dimly lit upscale restaurant or lounge, with bottles of alcohol and decorative lighting in the background.
Hand holding a yellow sign that reads 'FORGET ME' through a door crack.
Hand holding a yellow sign that reads 'FORGET ME' through a door crack.