For WQ Hotel, Moda created a suite of social content to support the rebrand from Atura Hotel to Wellington Quarter Hotel, bringing the new brand personality to life through a more playful, urban lens. The creative direction leaned into WQ’s sense of fun and local Wellington energy - positioning the hotel as modern, approachable and full of character.

The content was built around six short social films - Work, Play, Stay , Meet, Dine and Rest - each capturing a different rhythm of the guest experience, from Frankie’s Bar + Eatery to in-room moments, meeting spaces and the hotel’s city-fringe convenience. Alongside the videos, Moda produced a library of still imagery designed to give WQ a fresh, flexible content bank for launch, social media and ongoing brand storytelling.