A young woman in a green jacket smiling with eyes closed, holding a beige hat in front of an abstract colorful painting.

WQ Hotel.

For WQ Hotel, Moda created a suite of social content to support the rebrand from Atura Hotel to Wellington Quarter Hotel, bringing the new brand personality to life through a more playful, urban lens. The creative direction leaned into WQ’s sense of fun and local Wellington energy - positioning the hotel as modern, approachable and full of character.

The content was built around six short social films - Work, Play, Stay , Meet, Dine and Rest - each capturing a different rhythm of the guest experience, from Frankie’s Bar + Eatery to in-room moments, meeting spaces and the hotel’s city-fringe convenience. Alongside the videos, Moda produced a library of still imagery designed to give WQ a fresh, flexible content bank for launch, social media and ongoing brand storytelling.

A woman with a pink headband and eye patches eating a cheeseburger while sitting on a bed. There are French fries and ketchup on a tray in front of her. The bed has white sheets and a plaid blanket, and the headboard is gray with a wooden top.

Client:
Capstone Hotel Management
Project:
Social Content
Scope:
Creative Concept
Art Direction
Production
Post Production
Team:
Producer: Danelle Ayers
Director: Chester Travis
Photographer: Simeon Patience
Talent: Stella Maris

Young woman in green jumpsuit holding a hat adjusting her hair while standing with a rolling suitcase in front of a historic building with stairs and arched windows.
A woman lying on a bed, reading a magazine, smiling, wearing a red shirt and jeans, with books and a camera on the bed, sunlight coming through a window.
A man carrying a woman on his back in a hallway with colorful geometric wall patterns.
A woman wearing green overalls and white sneakers rides a yellow bicycle with a basket in a city park, with modern buildings and a blue sky in the background.
Flat lay of a blue smartphone, a vintage-style camera, green and clear eyeglasses, colorful magazines, and various small objects on a white fabric surface.
Person holding a cocktail glass with lemon slice, playing dominoes on black table, with plate of flatbread and a box of chess in the background.
Person holding a cocktail glass with lemon slice, playing dominoes on black table, with plate of flatbread and a box of chess in the background.
A table with several pizzas, French fries, drinks, UNO game cards, a wristwatch, and a camera, with people sitting around.
A table with several pizzas, French fries, drinks, UNO game cards, a wristwatch, and a camera, with people sitting around.
A woman with dark hair and hazel eyes holding a hotel key card in front of her face, smiling slightly, against a colorful abstract background.